Stevia Market to be driven by Increasing Demand for Plant-Based Sweeteners

According to Vipassa K, analyst at Future Market Insights (FMI), stevia is set to become a mainstream ingredient in the global food and beverage industry. She reasons: ”Increasing demand for alternatives to synthetic or artificial sweeteners due to health concerns, coupled with rising demand for plant-based sweeteners is projected to fuel growth of the stevia market over the next five to six years,

With the shift in consumer preference and increased application of stevia in soft drinks, juices and ice cream, together with stevia’s high-intensity natural sweetness properties, makes FMI predict that by 2020, stevia will represent 15% of the overall sweetener market by 2020 (US$ 95.9 billion).

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