”Water is hot and diet soda is not.” This is the WSJ’s opening line, which seems to be a very accurate one too. The overall non-alcoholic beverages market in America actually rose 2.2%, however bottled water was responsible for this rise with an increased market share of 7.3%. Soda’s in the meantime slid with 1%. According to Beverage Digest this represents the lowest per capita consumption of carbonated soft drinks since 1986.
Americans are going into other drinks. Ready-to-drink coffee and ready-to-drink tea rose 11% and 3.7%. Visit WSJ for more details.